“The One Best Way, with its rigid approach to managerial practices and philosophy, has finally come to the end of its lengthy course after failing to artificially reduce organizational complexity to a simple repeatable process in an ordered, perfect world. A world of «pure procedural certainties» that thwarts the creativity of ideas by forcing the selective filters of innovation which are only compatible with mass production towards the extreme consequences of bureaucratisation as the dimension increases, by eliminating variety and by undermining the intelligence of people and enterprises or networks.
The outcome for many post-Fordists is therefore to design organisations that bridge the balance between order and disorder, mass production and creation, by exploring the opportunities and openings that imperfection offers, as can be seen in Nature on the frontiers of life. Indeed, life comes from the replicative forces of DNA that gradually fuse with the creative forces of the variety of emerging forms as they come into contact with the complexity of the environment and with the «errors» in writing the genetic code in an uncertainty of experiences shared by individuals and populations who, through evolutionary learning, selection and replication, modify and change the original order of that DNA and remodel it to achieve new results and potential. In societies and cultures, we can therefore find this positive dualism that history has attempted to «gather» by matching rules and regulations with the possibilities arising from the forces of change in individuals, groups and entire populations that resulted in «overthrowing the existing order», by combining evolutionary processes in a creative, innovative way at times and a destructive way at other times”.
In this article taken from the book “Creatività, innovazione e territorio. Ecosistemi del valore per la competizione globale” by Luciano Pilotti , creativity is compared to the selective forces of human DNA. This similarity brilliantly underlines the importance that creativity plays in human evolution as a whole.
